B2B Marketing Intelligence | B2B Digital Marketing | Social Selling
Sydney, Australia | Marketing and Advertising
Summary

I am an Entrepreneur that loves Business, loves Digital and loves Company Culture.

I am keen to connect with anyone working on or in rapid-growth, tech-loving businesses to share ideas and opportunities.

I come from a computer science background, with a strong foundation in LAMP stack development. I have become an accomplished entrepreneur and digital marketer with a keen interest in eCommerce, Web Apps and Marketing Automation on the technology side; and Company Culture and Cultivating Talent on the people side. The rapid growth and progressive nature of the digital industry fuels my desire for new challenges - and a thirst for learning helps me stay abreast of the latest innovations.

I am fascinated by people and have a knack for identifying talented individuals and fostering their growth. In fact, there's nothing I find more fulfilling!

I thrive when working in fast-paced, mentally-stimulating environments where rejecting the norms is a daily occurrence, and everyone is working with intensity and purpose whilst having fun along the way.

I enjoy and excel at;
✔ Strategic Leadership
✔ Mentoring
✔ Company Culture
✔ Business Systems
✔ Project Management
✔ Digital Marketing
✔ eCommerce
✔ Marketing Automation
✔ SaaS Setup / Integration

Experience
Director / General Manager (2016 - Present)
SocialGen
Privately Held, 11-50, Marketing & Advertising

SocialGen are leaders in the art of B2B Social Selling. We provide a tailored, tactical service designed to increase and leverage your perceived domain expertise online, by providing targeted leads with consistent relevant intelligence and carefully considered communication.

What we do is subliminal, our effective B2B Social Selling methods ignite the intuition and interest of your network, making them feel valued and, ultimately, that they have made the right decision in connecting with you.

We are focused on one result: gaining you genuine business connections in less time. We are the bridge between you and a qualified lead, enabling you to be far more productive with your time and increasing your success rates.

We have pioneered our B2B Social Selling strategy, and ensure that you can rapidly build your selling momentum with this seamless, effortless approach. We expand your influence using a proven, human approach to connecting and adding value.

You can feel at ease knowing that an attentive, expert team is carefully crafting your leverage and initial relationships on your behalf, so you can ultimately focus on what you do best.

Founder / Director (1998 - Present)
Furtherance
Privately Held, 2-10, Internet

Furtherance is my consulting and contracting business through which I lead a small team that works with primarily SMEs and helps them with the things we love doing and are fantastic at. Our sweet spot is 10-20 staff and examples of the types of businesses we work with include those that;

- Love to embrace technology and want to modernise their systems and maximise "return on effort".
- Are growing fast and need assistance in scaling their team and creating a company culture that attracts and retains the right staff.
- Have an eCommerce business and want to increase conversion rates, repeat purchases and create advocates for their brand.
- Are bricks and mortar retailers looking to sell online for the first time or to better integrate their digital and traditional marketing efforts.
- Are working with digital marketing agencies and want an unbiased opinion on whether or not they're getting bang for buck.

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